Is Launchpad worth it? A review of the 2023 Tony Robbins and Dean Graziosi course

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Launchpad course by Tony Robbins and Dean Graziosi in 2023


If you were thinking about buying Launchpad the 2023 course by Tony Robbins and Dean Graziosi but wondering whether it was worth the money…this article was for you!

The 2023 Launchpad is the 5th program that Tony Robbins and Dean Graziosi have launched since the Knowledge Business Blueprint (KBB) first hit the scenes in 2019. The goal of Launchpad and all its predecessors is to get students up and running with their own self education product.
There are 2 key purposes behind the program:

  1. To give students the opportunity to delve into their true passions and share their skills and experiences with others who need help
  2. To provide students with the know-how & tools to create an income doing something that they love

Since the 2019 KBB launch, thousands of students have completed the Tony Robbins and Dean Graziosi programs, and have successfully launched their products through the mastermind platform. More on that platform later!

But first, let’s talk about the Launchpad course itself.

Following the 2023 Own Your Future Challenge, Dean Graziosi presented the event-special Launchpad offer, which is what is discussed in this article.

IMPORTANT: If you’re reading this after 2023, the event-special bundle is no longer available, but you will still be able to enroll in the Mastermind Platform where there are monthly courses and trainings added to the extensive library, as well as a full business suite (called The Hub) for implementation. Contact Corinna for the latest special offers.

What is in the 2023 Launchpad bundle?

Here’s everything that’s included with the bundle:

  1. The Launchpad course & interactive workbook
  2. 8 weeks of virtual meetups to guide you through the course
  3. VIP ticket to the virtual Launchpad Live event
  4. “Rocket Fuel” bonus module
  5. 3 months Mastermind Platform membership
  6. 3 months access to Glo the mastermind AI tool

PLUS many of the Own Your Future Challenge speakers added additional bonuses to the above list.

The event special price for the above bundle was $997 or 3 monthly payments of $380.

So let’s look at each of these in detail to see whether the $997 would have been worth it for you.

1. The Launchpad Course and interactive workbook

The Launchpad course is what Tony Robbins and Dean Graziosi have created as the core training. Compared to previous iterations of their courses, this one has been completely reimagined and refilmed, giving particular consideration to the use of AI throughout. The course includes the following modules:

  • Jump Start Module - which sets you up with the framework for success
  • Module 1 - Building your "coaching confidence". By the end of this brand new module you'll identify as an expert in your own right
  • Module 2 - What to create and who to create it for
  • Module 3 - Creating a world-class offer
  • Module 4 - Getting your first sale
  • Module 5 - Getting consistent sales
  • Module 6 - Real world implementation

So what kind of business does Launchpad help you with? The answer is any kind of business that uses your existing skills and knowledge to teach and share it with others. For example workshops, courses, coaching, masterminds, mentoring, events, books, the list goes on!

The course is broken down into small easy to implement chunks. The goal is to get you up and running successfully. Even if you’ve already got experience with your own products, there are lessons around marketing and sales that can help any business grow.

The course comes with an interactive workbook, which means that as you’re working through it you can easily access relevant links to tools and extras.

The value of the Launchpad course alone was listed as $5,000 on the sales page.

8 Weeks Of Guided Coaching

If you needed a bit of accountability for getting through a course this was perfect for you! In 8 weeks of interactive zoom calls Dean Graziosi and his team walked through the key actions you needed to take as you work through the course.

There were live role-playing exercises and lots of opportunity to connect with the supportive mastermind community.

This was a brilliant bonus to keep your momentum going, it was recommended to try to complete one module of the course each week to fully benefit from the live mastermind calls, however if you fell behind it wasn’t a worry - the mastermind sessions still held lots of value.

These sessions had a lot of people attending (similar to what you would have experienced if you were in a VIP room for the Own Your Future Challenge) so if you prefer a smaller group setting then taking a look at How to make Launchpad even more worth it near the end of this post would have been a good idea. This was for an invitation to a more intimate, expert led mastermind for free when investing in the Launchpad program through Corinna.

The value of the 8 weeks guided coaching by Dean was advertised as $1,997 on the Launchpad sales page.

VIP ticket to Launchpad Live

Over 3 days, this live event took place virtually in 2023. Tony Robbins, Dean Graziosi and lots of special guests went deep on the next steps to turn everything learnt from the Launchpad program into real, lasting success.

This was a fun, intensive 3 day event - if you liked the Own Your Future Challenge, or have ever done an Unleash The Power Within virtual, then you’d have loved this!

The retail price for this event was $597

Bonus module “Rocket Fuel”

This special bonus module from Dean’s team was designed to help you scale your business once you have a proven technique for getting consistent sales.

Valued at $997 on the Launchpad sales page.

3 months Mastermind Platform membership


The mastermind platform hosts an extensive marketplace to sell your product through


Membership of the mastermind platform now gives you the ability to create, host, market & sell your digital products. In addition to this, there’s a wealth of training included within the platform that gets updated regularly and a thriving community to connect with. If you’re looking to find other entrepreneurs in a similar niche or situation to yourself, this is the place to find them.

The regular monthly price for the mastermind platform membership is $47

3 months access to “GG” the AI tool

GG is the AI tool which you get 3 months use included with the Launchpad program


This is a totally new addition to any of Tony & Dean’s offerings. They’ve created an AI tool (think of it like a specialised wrapper to ChatGPT where it’s been brought fully up to speed on Dean’s knowledge and teachings in the industry). You can use GG as your assistant to get you out of staring at a blank page not knowing where to start. There is an accompanying workbook so that you don’t get stuck with how to talk to GG!

GG is part of the mastermind platform offering, so comes included as part of the $47 per month mentioned above

So is Launchpad worth it?

If you tally together the costs of all of the above items that make up the Launchpad offer bundle, the total is $8,732 and that doesn’t include the value of the Own Your Future Challenge guest speaker bonuses that were added (from Chalene Johnson, Trent Shelton, Rachel Miller and more…). That means on face value you’re immediately making a saving of at least $7,735.

Another way to look at it is that the very first course offering that Tony & Dean launched in 2019 was $1,997. That means the price for Launchpad is half what the original course cost, but with lots more bonuses than were offered in 2019!

Corinna completed the Knowledge Business Blueprint (2019), the Knowledge Broker Blueprint (2020) and Project Next (2021) and can hand on heart say that Tony & Dean’s event special offer price was one of the best value bundles she’d seen. The modules are easy to follow and you have the workbook to take your actions in (yes there’s homework to do!). Plus the amount of guided tutorials that get into the nitty gritty of marketing, social media advertising and sales is next level.

In Corinna’s opinion the Launchpad event offer was 100% worth it. She paid £1,997 for an online mindset course earlier in 2023 which didn’t even come with any bonuses, nor was it created by the top experts in the industry that you have in Tony & Dean. So £997 felt like an absolute steal!

Is Launchpad worth it for your specific circumstances?

This is the most important question. The Launchpad program, like any other course or mentorship is only going to help you if you’re ready to take action on the things that you learn. That means being brave, taking a leap of faith, and implementing.

The good news is, you’ve got the master of conquering your fears Tony Robbins behind you. In fact there’s an entire module dedicated to getting you in the right mindset, to overcome your fears.

Ask yourself these questions to help you decide if this program is right for you, right now:

  • Do you have a desire to create a side hustle or income stream of your own?
  • Is the product or service you have in mind based around educating others? If it's not, could you introduce a course, book or workshop to teach your product or service to others as a sideline to your business?
  • Are you looking to create a course, event, mastermind, paid community, book or workshop to share what you know?
  • Are you ready now to dedicate the time that it will take to learn and create your product? The Launchpad may still be right for you if you can't start right away, but the live bonuses won't wait for you. You don't need the bonuses to succeed at a later date, it's just something you might want to think about before investing this year
  • Do you already have an education product for sale, but need to improve your marketing or sales?
  • Do you want to scale your existing education based business?

If the answer to any of the questions above is “yes” then the Launchpad is probably for you.

How to make Launchpad even more worth it

If you run a business already, or are serious about creating one to pursue the things you learn from Launchpad, then you should consider whether it’s viable to put the cost of the course through your business accounts. This can have tax advantages depending on the country you reside in.

Another way to get even more value for money is to purchase Launchpad (or The Mastermind Platform from 2024 onward) via an Affiliate Partner (hint: Corinna is a Strategic Affiliate Partner, here to help with your questions!). As an affiliate Corinna sometimes receives a commission when a client makes a purchase using her unique link. During new Mastermind product launches, Corinna likes to offer a bundle of helpful coaching bonuses at no extra cost.

To give you an example of the kind of extras you can get, in 2023 Corinna’s bonuses for Launchpad were:

  • 6 sessions of my Mastermind Mentorship Group coaching
  • HELP! I'm scared of AI workshop
  • HELP! I'm scared of VIDEO workshop
  • Money Master The Game by Tony Robbins (paperback or kindle)
  • Millionaire Success Habits by Dean Graziosi (paperback or kindle)
  • Your very own professional Accountability Buddy for 75 days, with David Bee host of the IDKWTF Podcast
Get 6 additional bonuses for free when you buy using the link to purchase on this page


Corinna is always more than happy to help with any questions you may have about Launchpad or the Mastermind Platform. She will help you to determine whether it’s the right program for you, and she’ll share with you her experiences and those of previous students she’s helped. Contact Corinna via email at corinna@inspiringlifedesign.com to get your questions answered.

So what do you think? Will you be investing in Launchpad? Have you done any of Tony or Dean’s other courses? Let Corinna know in the comments below…

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